This year marked the return of thin Y2K brows (the swing again from brushed-up brows was to be expected) and bleached arches, and the latter trend’s presence on latest runways means that the less-is-more strategy is slated to stay. Spring saw Marc Jacobs sending bleached brows down the runway, a move echoed this fall by Givenchy, with makeup artist Lucia Pieroni honoring a theme of transparency with barely there brows. Doja Cat took things a step further, shaving off her brows completely in favor of a look that’s at first unsettling, then breathtaking in its aberrance. From blonde to brunette, chosen hair colour shades are veering rich and toasty—think Bella Hadid’s Aspen blonde and Kim Kardashian’s honeyed lengths.
- A working example for instance is the rebranding of Mistine in Thailand.
- “I already see more pure pores and skin foundations and concealers slowly taking the world by storm,” agrees makeup artist